This blog post is archived.
27 november 2014 - Story
Let there be no doubt: mobile should be prominent in every digital strategy today. Actually you should even start all reasoning from "mobile first". But the concept "mobile" is not a technology, nor is it a specific device with it's specific screen size. Mobile stands for the fundamental change in the decision making process of consumers. Using this insight as the base of all your strategies will deliver results. We dig deeper into this strategic approach during this presentation.
We don't have to explain that mobile and the associated Mobile advertising opportunities are growing rapidly, you just know it is! Are you interested in the possibilities of mobile advertising? Do you want to know what this could mean for your business?
Bram Vanderhaeghe
Head of UX Architecture