White papers

Be the driver of change in your sector: Insurance

What does the future hold for insurance? Putting the customer at the heart of your business should be the leitmotiv in everything your company undertakes. Read how in our industry report.

Be the driver of change in your sector: Food & Beverages

Sustainability. Foodism. Conscious consumerism. Digitalization. These macro-trends have been impacting the Food and Beverages sector for a while now. Are they still valid in the face of the COVID-19 crisis? We wrote a report to help you navigate the change.

Be the driver of change in your sector: Construction

The construction sector is ready to jump into a more digitized future. But a profound transformation across the sector is needed. We project three horizons of forecast, starting with the most direct, inevitable changes and ending with a long-term vision and new business models.

Reimagining BATIBOUW

From the looks of it, many events will still take place online in 2021. But that does not mean there isn't anything your company can do.We sat with our online marketing team and collected practical tips that you can use to increase your ROI from (digital) fairs. 

Trend Feed 2021

When we came to think of where the future is headed, we were surprised about how it often seems to be going into two completely different directions at the same time. Is it possible that two extremes can meet? And more importantly: is the truth a paradox?