a statement that is seemingly contradictory or opposed to common sense and yet is perhaps true.
When we came to think of where the future is headed, we were surprised about how it often seems to be going into two completely different directions at the same time. Is it possible that two extremes can meet? And more importantly: is the truth a paradox?
In this report, we zoom in on the five most important (paradoxical) macro trends for 2021 and ask an authority on the subject to shine a light on where this trend might take us. Next, we wonder what the effect might be on your business.
Ready to discover what the future will look like?
Hanan Challouki explains how hybrid societies become more and more alike.
Ben Hammersley zooms in on how working from home makes us more productive and less creative at the same time.
Matthias Dobbelaere-Welvaert tells us all about how we guard our personal details closely, yet enjoy relevant content.
Wim Slabbinck analyzes how we seek intimacy in times of social distancing.
Omar Mohout clarifies how the subscription-based economy is influencing our understanding of property.
Gaze, together with us and the experts, into the crystal ball and discover the five contradictory truths of 2021.
