Be the driver of change in your sector
The food and beverage sector is influenced by many external factors and trends. That’s why it can be difficult to pinpoint all the relevant ones and not fall for temporary hypes. Now that the COVID-19 crisis disrupted the entire landscape in many unexpected ways, we sat down to pick up the pieces and help you find the short- and long-term balance.
Based on research and data, we pinpoint directions in which key macrotrends (Sustainability, Foodism, Conscious Consumerism and Digitalization) will evolve under the influence of new technologies, changing social dynamics and (since recently), the pandemic.