AZ Delta chooses Duke & Grace

'The future of care has more to do with prevention and the promotion of a healthy lifestyle than illness and care’. With this in mind and taking many other insights from CEO Johan Hellings on board, the collaboration between Roeselare hospital AZ Delta and Ghent-based full-service agency Duke & Grace is now under way.

Over the coming months, Duke & Grace experts will map out the patient experience at AZ Delta and further optimise it. This will involve focusing on patients’ needs and then getting to grips with the current digital platform. The aim? To develop a strategy that will have a genuinely positive impact on integrated care.


A customer-centric - or rather, patient-centric – approach is what it’s all about. This is not just a buzzword: it is essential for both parties in creating an impact.
Which is exactly why Duke & Grace is beyond excited to be working with AZ Delta.

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