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Duke & Grace set up a long-term communication platform to make Materne ready for the future and help spread the joy of fruit. Starting the roll-out with a fruity TV campaign, bearing the tagline ‘Fruit up your life’.
To make the golden brioche rolls (commonly known in Belgium as butter “sandwiches”) from La Lorraine irresistible and the top-of-mind choice for Belgian consumers, full-service agency Duke & Grace launched a campaign that truly sparks joy. Introducing Belgian families to a new family of tasty buddies in love with everything “sandwich”-related: the Lowies.