Foodbag consciously chooses the independent Belgian full-service agency Duke & Grace

Foodbag, the Belgian food box that goes all out for local and seasonal products, is partnering with Duke & Grace. With this, Foodbag again chooses consciously Belgian and the full-service agency Duke & Grace adds a new Belgian brand to her list of customers.


The Belgian Foodbag was founded seven years ago and merged with Smartmat in 2019. Recently, they also added 15gram. To further strengthen the company's growth, Foodbag sought a creative partner for an awareness and acquisition campaign and found that in the independent Belgian full-service agency Duke & Grace. St├ęphane Ronse, CEO & Founder of Foodbag, is already enthusiastic: "We immediately felt a click with the team of Duke & Grace and were amazed by the professionalism and creativity of their pitch."

Pieter De Baets, Senior Creative Strategist at Duke & Grace, adds: "The team is already wildly enthusiastic to work with Foodbag, the challenger in a fast-growing market. With Foodbag, we want to establish a sustainable, local and delicious Belgian brand. The fact that we have different in-house expertises at Duke & Grace will certainly help with that."

This is the first creative pitch since Kenny Vermeulen (ex-Happiness) started as Creative Director at Duke & Grace.

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