Duke & Grace shows that there is more to Foodbag than meets the eye

Local products, personal deliverers, own chefs, and smooth service. Yes, there is a lot more to the Belgian food box Foodbag than meets the eye. That’s the message full-service agency Duke & Grace is delivering, together with Foodbag, throughout Flanders.

PR - Foodbag - Campaign

The awareness and acquisition campaign consists of a 30” video on online TV featuring real Foodbag employees and for which Joris Hessels provided the voice-over, strategically placed bus shelter ads, prints in Het Nieuwsblad and De Standaard, and derivatives for social media.

The rollout coincides with a number of innovations at Foodbag. For example, you can now add ready-to-eat meals to your food box and choose for how many people you want to order each meal. In doing so, Foodbag is tailored to the needs of all Belgians. And that without a subscription.

"This is so much more than a 'good food in a kitchen' advertising spot. The warmth of Foodbag and its own people color the campaign. It has been wonderful to be able to think about how we can bring Foodbag closer to Belgian households", says Jenny Vincke, Client Service Manager at Duke & Grace.


Client - Foodbag

Head of Marcom - Bram Elewaut

Agency - Duke & Grace

Creative Director - Kenny Vermeulen
Senior Creative - Pieter De Baets
Design Director - Martijn Leenaers
Client Service Manager - Jenny Vincke
Project Manager - Barbara Boens
Designers - Jasper Verbeeck, Hubertus Damme & Freek Heyman
Online Marketeers - Anja Verschaeve, Amy Van Wingen & Thomas De Wilde
Campaign Manager - Patricia Brackman
Copywriter - Anton Vander Haeghen


Producer - Maarten Verstraete
Director - Willem Volker
DOP - Piet Deyaert

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