Our view on everything digital.

March 18, 2020 - System

Reducing food waste one app at a time

Belgium is Europe’s second biggest food waster. Definitely nothing to be proud of. So, we decided to help slow this alarming trend. At our in-house innovation hub, Studio V, our teams leveraged machine learning to develop an app that makes it easier for everyone to make the best out of their leftovers. By scanning the content of their fridge, app users are presented with the recipes that match their ingredients best. That’s how Wattoo was born.

March 12, 2020 - Story

TikTok vs. Facebook & Instagram

Will Facebook, Instagram or Whatsapp try to copy TikTok’s functions in order to curb its success? After all, this tactic has proven to be pretty successful with Snapchat. TikTok is booming: for February 2020 the number of monthly active users (MAU) is estimated at 800 million. At this rate this social network will be one of the fastest platforms to reach the milestone of one billion users.

February 20, 2020 - Scale

Connecting with your audience in a multilingual market

It goes without saying that, as a brand, you should speak your customer’s language. Figuratively but also literally. When it is literally, then, how do you approach multilingual markets? As a brand doing business in a multilingual market, you need to ask yourself the question of how you communicate and in which language.

January 15, 2020 - Story

Fast-forward to video content in 2020

Where will video content head in 2020? When it comes to technology, we hear a lot about 360° videos, AR experiences, filters and ML techniques such as deepfakes... Then, there’s also a social dimension: the ways we interact with content, learn and socialize through video. Here’s a handful of insights into how video creation and consumption could evolve in the years to come, on social media and beyond.