Ghent

Foreestelaan 1
9000 Ghent

Brussels

Antwerpselaan 40
1000 Brussels

Our view on everything digital.

May 25, 2020 - Story

Waze’s new functionalities: paving the way to a revisited shopping model

As most countries around the world are slowly easing out of lockdown, customers and businesses alike are looking for ways to reengage in face-to-face commercial activities. But transitioning from being homebound to moving around means exposing yourself to potentially stressful situations. And for some, it can be discouraging. So, in order to support local businesses in tackling this challenge, the Google-owned navigation app Waze has added the curbside pickup and drive-thru call to actions to their ad possibilities on the platform. What is it and how is it relevant? We’re guiding you through it!

May 20, 2020 - Story

All eyes on eye tracking

Physically interacting with interfaces in public places is slowly becoming unthinkable. No wonder in a situation of pandemic. Even crossing the road at a junction will never be the same again, because who wants to touch cross buttons at traffic lights now? In an attempt to rethink established interactions and to ease the post-lockdown experience, we have experimented with eye tracking technology. Bringing a new level of innovation to traffic lights, shops and interactive outdoor communication.

April 28, 2020 - System

WebAR: Augmented Reality for the people

Today, most AR experiences are available in dedicated apps. But let’s be honest - people are not very eager to keep downloading lots of separate phone or tablet applications for singular purposes. The clue of popularizing AR technology, is to enable it in places everyone already knows and uses. This is where WebAR comes in - augmented reality natively supported on the web, accessible through your regular browser. In this article, we explain webAR technology and present it through different use cases, including an e-commerce tool we built for our client Extremis.

April 9, 2020 - Story

Sweetening the pill with Squishy

Hospital stays are not a walk in the park. Especially for children. As they need to go through their treatment, a great deal of boredom and loneliness can quickly add to their already difficult experience. Plus, the hospital setting can also appear somewhat hostile. In order to help children take control of their environment and create a deeper connection with the hospital, we developed a unique proof of concept: Squishy. An AR-powered creative app that transforms young patients’ dull hospital rooms into digital playgrounds, improving patient experience.

April 9, 2020 - Scale

E-commerce in times of lockdown and beyond

Almost like the vision of a dystopian future, in the last couple of weeks, virtually all companies in Europe have been forced to profoundly change the way they do business from one day to another. Finding new ways to maintain a commercial activity has therefore become crucial to keep head above water.

March 18, 2020 - System

Reducing food waste one app at a time

Belgium is Europe’s second biggest food waster. Definitely nothing to be proud of. So, we decided to help slow this alarming trend. At our in-house innovation hub, Studio V, our teams leveraged machine learning to develop an app that makes it easier for everyone to make the best out of their leftovers. By scanning the content of their fridge, app users are presented with the recipes that match their ingredients best. That’s how Wattoo was born.

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Over the course of many years we wrote a lot of articles and published many insights. They're all written in Dutch but still accessible.

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We were Gents and Wijs, but now you can call us Duke & Grace.

Ghent

Brussels

Our view on everything digital.

Waze’s new functionalities: paving the way to a revisited shopping model

All eyes on eye tracking

WebAR: Augmented Reality for the people

Sweetening the pill with Squishy

E-commerce in times of lockdown and beyond

Reducing food waste one app at a time

Can’t find a certain article?

It's time to stop scrolling and start making.

We were Gents and Wijs, but now you can call us Duke & Grace.

Ghent

Brussels

Our view on everything digital.

Waze’s new functionalities: paving the way to a revisited shopping model

All eyes on eye tracking

WebAR: Augmented Reality for the people

Sweetening the pill with Squishy

E-commerce in times of lockdown and beyond

Reducing food waste one app at a time

Can’t find a certain article?

It's time to stop scrolling and start making.

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