Our view on everything digital.

April 9, 2020 - Scale

E-commerce in times of lockdown and beyond

Almost like the vision of a dystopian future, in the last couple of weeks, virtually all companies in Europe have been forced to profoundly change the way they do business from one day to another. Finding new ways to maintain a commercial activity has therefore become crucial to keep head above water.

February 20, 2020 - Scale

Connecting with your audience in a multilingual market

It goes without saying that, as a brand, you should speak your customer’s language. Figuratively but also literally. When it is literally, then, how do you approach multilingual markets? As a brand doing business in a multilingual market, you need to ask yourself the question of how you communicate and in which language.

December 13, 2019 - Scale

How to get the most out of LinkedIn: the latest features

LinkedIn is constantly improving itself & creating new opportunities to boost your page and ads. Take a sneak peek at their roadmap for 2020.

December 11, 2019 - Scale

How to get the most out of LinkedIn: best practices

LinkedIn is a very trustworthy and valuable platform. We went back to the basics to look at its best practices.

November 22, 2019 - Scale

Last-minute tips to boost your Black Friday sales

For a couple of years now, November stands for crazy discounts. Black Friday is already well known in our regions and Singles Day is becoming more popular each year. We listed some hands-on tips to give your sales one last boost.

November 19, 2019 - Scale

3 trends to be aware of while making your 2020 marketing plan

Making a marketing plan is so much more than just putting together opinions on slides. Being aware of how markets and channels evolve is the key to keeping your competitive advantage, making efficient business decisions and going for the most effective investments.