Our view on everything digital.

April 28, 2020 - System

WebAR: Augmented Reality for the people

Today, most AR experiences are available in dedicated apps. But let’s be honest - people are not very eager to keep downloading lots of separate phone or tablet applications for singular purposes. The clue of popularizing AR technology, is to enable it in places everyone already knows and uses. This is where WebAR comes in - augmented reality natively supported on the web, accessible through your regular browser. In this article, we explain webAR technology and present it through different use cases, including an e-commerce tool we built for our client Extremis.

March 18, 2020 - System

Reducing food waste one app at a time

Belgium is Europe’s second biggest food waster. Definitely nothing to be proud of. So, we decided to help slow this alarming trend. At our in-house innovation hub, Studio V, our teams leveraged machine learning to develop an app that makes it easier for everyone to make the best out of their leftovers. By scanning the content of their fridge, app users are presented with the recipes that match their ingredients best. That’s how Wattoo was born.

December 6, 2019 - System

How to create an optimal mobile shopping experience

With an ever-growing amount of functionalities to include on e-commerce websites, it is not enough to solely rely on those responsive frameworks to create a delightful shopping experience.

October 16, 2019 - System

5 Things you should know about putting users first in UX design

At our latest Lunch & Learn, we shared ideas with Belfius, Proximus, VRT and the European Commission about being user-centric in a digital environment.