May 25, 2020 - Story
As most countries around the world are slowly easing out of lockdown, customers and businesses alike are looking for ways to reengage in face-to-face commercial activities. But transitioning from being homebound to moving around means exposing yourself to potentially stressful situations. And for some, it can be discouraging. So, in order to support local businesses in tackling this challenge, the Google-owned navigation app Waze has added the curbside pickup and drive-thru call to actions to their ad possibilities on the platform. What is it and how is it relevant? We’re guiding you through it!
May 20, 2020 - Story
Physically interacting with interfaces in public places is slowly becoming unthinkable. No wonder in a situation of pandemic. Even crossing the road at a junction will never be the same again, because who wants to touch cross buttons at traffic lights now? In an attempt to rethink established interactions and to ease the post-lockdown experience, we have experimented with eye tracking technology. Bringing a new level of innovation to traffic lights, shops and interactive outdoor communication.
April 9, 2020 - Story
Hospital stays are not a walk in the park. Especially for children. As they need to go through their treatment, a great deal of boredom and loneliness can quickly add to their already difficult experience. Plus, the hospital setting can also appear somewhat hostile. In order to help children take control of their environment and create a deeper connection with the hospital, we developed a unique proof of concept: Squishy. An AR-powered creative app that transforms young patients’ dull hospital rooms into digital playgrounds, improving patient experience.
March 12, 2020 - Story
Will Facebook, Instagram or Whatsapp try to copy TikTok’s functions in order to curb its success? After all, this tactic has proven to be pretty successful with Snapchat. TikTok is booming: for February 2020 the number of monthly active users (MAU) is estimated at 800 million. At this rate this social network will be one of the fastest platforms to reach the milestone of one billion users.
January 15, 2020 - Story
Where will video content head in 2020? When it comes to technology, we hear a lot about 360° videos, AR experiences, filters and ML techniques such as deepfakes... Then, there’s also a social dimension: the ways we interact with content, learn and socialize through video. Here’s a handful of insights into how video creation and consumption could evolve in the years to come, on social media and beyond.
November 4, 2019 - Story
How do you go from a blank page to a complete brand, ready to launch on all touchpoints?