November 30, 2020 - Story
Physical events are being cancelled all around. Does that mean it’s looking gloomy for you, as a participant of BATIBOUW? Or are there alternative ways to get the most out of this fair?
BATIBOUW takes place from the 27th of February till the 7th of March 2021. Nobody knows how the COVID-19 crisis will evolve from here to there. Not willing to take any risks, however, BATIBOUW-organiser FISA already communicated that the event in 2021 will take place online. The construction fair will thus be a fully digital experience for the first time.
By working for clients in the construction industry for many years, we know how important this fair is for the annual turnover in this sector. That’s why we sat together with our online marketing team and collected hands-on tips that your business can use to maximize the return out of BATIBOUW, despite the changing context.
With this whitepaper we want you to understand how you can tap into an existing opportunity, build an on- and offline consistent brand and use collected data in a smart way.
Start today by shifting your lead generation efforts from off- to online and maximise the impact of any fair.
Monica Van Huylenbroeck
Marketing Manager