From 1 July 2023, the current version of Google Analytics, Universal Analytics, will no longer be collecting data. From that date, you will have six months to access any collected information. While this may seem some way off, it’s a good idea to start getting to grips already with its successor: Google Analytics 4.
Until 1 July 2023, you can simply keep using Universal Analytics, and the data will continue to come in. Still, it would be a good idea to start working on your GA4 setup now. This will enable you to collect all the data you consider important on a platform you will be working with from 1 July 2023 onwards. What’s more, this will allow you to compare year-on-year using historical data in 2023.
At Duke & Grace, we are working with a set process to make sure you are still seeing the right data coming in in the future. This is how we aim to get you ready for the upcoming switch in the most efficient way possible.
Before we get started, it is important to make sure we establish a good strategic foundation. During this phase, we will cover:
2. Measurement plan
Now that we have established our KPIs, we can start setting up your GA4 account. To keep everything on track, we will draw up a tailored measurement plan which will contain all the events we want to track, while also providing an overview and structure for your account.
Once we have a good understanding of what it is we want to measure, we will move on to actually putting your measurement plan into action.
Dashboards ensure that your data is received in a manageable way. We make sure GA4 is working with Google Data Studio and create a dashboard based on the input from the KPI workshop.
In this final phase, we look at possible extensions or ‘nice to haves’. This will allow us to look at alternative tracking methods, such as server-side tracking using Google Tag Manager, or to run tools such as Matomo or Piwik Pro in parallel with GA4.
Let’s get you started with a quick GA4 course.
Want to find out more? We would be more than happy to outline our approach.
Drop your details here and we will get in touch with you soon.
Head of Online Marketing