October 28, 2020 - Scale
For a couple of years now, November stands for crazy discounts. Black Friday is already well known in our regions and Singles Day is becoming more popular each year. We listed some hands-on tips to give your sales one last boost.
October 20, 2020 - Story
Bedtime stories are the founding narrative of every child’s development. They also help strengthen family bonds. That’s why parents want to tell them. Even when they’re not physically next to their child. But when telling stories remotely, a part of the magic is gone. To bring the magic back, we developed a unique proof of concept: Faraway Fairytale. A web application through which everybody in the family can tell interactive bedtime stories, using their camera and custom AR hand puppets. Wherever they are.
September 16, 2020 - Strategy
Colruyt Group is a Belgian family-owned retail corporation. It manages the Colruyt supermarkets and other subsidiaries such as OKay, Bio-Planet, DATS 24, DreamLand, DreamBaby, and more. On September 7th, 2020, they announced the closing of Collishop, one of the oldest webshops in Belgium. The rationale behind this decision? Competition with the multi-brand retail players like Amazon and bol.com has become too fierce. Instead, Colruyt Group believes their strength lies in servicing clients in niche non-food markets such as toys, for example. Hence the decision to to invest in the e-commerce platforms of their sub-brands. Stefan Jenart, Head of Strategy at Duke & Grace, took up his pen to share his take on this decision. This opinion was published in De Tijd on September 11, 2020.
September 14, 2020 - Strategy
Nobody will contradict the following: it’s been a tumultuous period. Similarly to virtually all industries, it hasn’t been easy for the insurance sector either. However, as the world's second-largest reinsurer Swiss Re foresees it, ‘global insurance premium volumes will recover to pre COVID-19 crisis levels in 2021’. And that’s surely a positive prospect. Because although, a lot of businesses across industries have suffered from the past months’ economic decline, insurance companies have been somewhat spared. On the flip side, while e-commerce has been the solution for many retail companies to try and redress the balance, most insurance companies on the other hand haven’t been able to fall into such a digital safety net. So, how does the situation look exactly?
September 4, 2020 - Story
Graphic design used to be a handcraft. Gone are the days when designers took a pencil and a piece of paper and loudly complained who, for the love of God, stole their erasers this time. Today, design combines different media and forms of expression. Static became animation. Sounds were added. And erasers were forever replaced by CTRL-Z. It became a way to engage the audience and convey emotions. And for the first time ever, design played an important role in connecting with audiences on a deeper level.
August 31, 2020 - Story
Well, it happened. Cannes Lions, advertising’s biggest festival, got cancelled. It’s set to return from 21 to 25 June 2021. If Covid gets defeated that is (Cross all the fingers in the world). That’s why we’ve taken it upon ourselves to decide the grand prix winners of Cannes 2020. Is it mostly about Corona? Well... yes. Nonetheless, they’re healthy winners in our book. Congratulations!