January 19, 2021
- Strategy
The new middleman
In the 15th edition of our yearly trend report, we discussed the subscription model in detail as part of the fourth paradox ‘ownership versus access’. At the end of our interview with Omar Mohout, an authority when it comes to (digital) business models, we were curious: are there any other interesting options, next to the subscription model, that we should keep an eye out for? That’s how he raised the second most popular business model in a digital context, being the marketplace model. What does this business model look like and how does it give room to a new middleman?