Blog - Duke & Grace

January 17, 2023 - Story

A new era starts today.

Duke & Grace is now part of Springbok (read the press release here). To launch this exciting news we came up with the idea to project a teasing message onto 5 iconic buildings. A bold statement to warn the citizens of Ghent that the European tech scene will never be the same.

January 3, 2023 - Story

Who will build Belgium’s next super app?

The super app trend isn’t dying down anytime soon. It was reported last month that Microsoft is considering building one. Musk tweeted that buying Twitter is an accelerant to creating his. Closer to home, KBC recently snatched the ‘Best mobile banking’ app title again, due in part to its vast array of banking and non-banking digital features. Now, when does it make sense to go ‘super’?

January 3, 2023 - Story

Where to migrate to when the Twitter bird dies

Social media platforms come and go. Some faster than others. Some manage to shift and stay. In the case of Twitter, the end is near. News of unpaid bills, raised bigotry and the ever-unpredictable Elon Musk keeps piling up. The inevitable seems true: bye bye birdie.

December 21, 2022 - Story

A short summary of our 2022. Stuff that sticks.

The end is near. Time to bring out the Christmas dinner, New Year's Eve party hats, and blog posts that summarize the year. This is one of those. In it we will tell you a bit more about our company, its people and its clients. Celebrating what we accomplished and learned and hopefully sharing some of that excitement and knowledge with you.

December 13, 2022 - Story

Why we’ve added AI to our team of copywriters

For the past weeks, everyone has been raving over ChatGPT (a prototype artificial intelligence chatbot developed by OpenAI that specializes in dialogue) and its use cases. As technology advances, the role of AI in various industries is becoming increasingly important. And while some people are concerned that AI will replace human workers, we believe that AI and humans can work together in many fields, including copywriting.

September 26, 2022 - Scale

Getting started with Google Analytics 4

From 1 July 2023, the current version of Google Analytics, Universal Analytics, will no longer be collecting data. From that date, you will have six months to access any collected information. While this may seem some way off, it’s a good idea to start getting to grips already with its successor: Google Analytics 4.