January 19, 2021 - Strategy
In the 15th edition of our yearly trend report, we discussed the subscription model in detail as part of the fourth paradox ‘ownership versus access’. At the end of our interview with Omar Mohout, an authority when it comes to (digital) business models, we were curious: are there any other interesting options, next to the subscription model, that we should keep an eye out for? That’s how he raised the second most popular business model in a digital context, being the marketplace model. What does this business model look like and how does it give room to a new middleman?
December 31, 2020 - Story
For the 15th edition of our Trend Report we talked to Hanan Challouki, Ben Hammersley, Wim Slabbinck, Omar Mohour and Matthias Dobbelaere-Welvaert about our paradoxical era.
December 7, 2020 - Story
The COVID-19 crisis has a tremendous impact on all market sectors. As we were preparing our regular short- and long-term plans and strategies, we didn’t realize how much disruption 2020 was about to bring. And here we are, facing the ‘the new normal’ everyone was talking about at the beginning of the crisis. It’s gaining shape. It’s truly becoming our new reality, marked by one thing common for all countries and sectors: uncertainty. How to navigate in such an environment? In fact, the solution has been around for a long time: it’s design thinking. Let’s see how it can be implemented in the food and beverages sector, one that got severely impacted by the crisis.
November 30, 2020 - Story
Physical events are being cancelled all around. Does that mean it’s looking gloomy for you, as a participant of BATIBOUW? Or are there alternative ways to get the most out of this fair? We sat together with our online marketing team and collected hands-on tips that your business can use to maximize the return out of BATIBOUW, despite the changing context.
October 28, 2020 - Scale
For a couple of years now, November stands for crazy discounts. Black Friday is already well known in our regions and Singles Day is becoming more popular each year. We listed some hands-on tips to give your sales one last boost.
October 20, 2020 - Story
Bedtime stories are the founding narrative of every child’s development. They also help strengthen family bonds. That’s why parents want to tell them. Even when they’re not physically next to their child. But when telling stories remotely, a part of the magic is gone. To bring the magic back, we developed a unique proof of concept: Faraway Fairytale. A web application through which everybody in the family can tell interactive bedtime stories, using their camera and custom AR hand puppets. Wherever they are.