Good people. Driven colleagues. Growing talent. Our hearts beat faster at the mere thought. But how can you ensure that your organisation attracts the right people – and, crucially, keeps them on board? Time for some employer branding.

  • Find the right candidates faster
  • Get more recommendations
  • Get more internal engagement
  • Reduce attrition
Download the whitepaper

What is Employer Branding? 

An employer brand is your organisation's reputation among your current, future and even past employees. Your employer brand gives people a good reason to come and work for you, stay and recommend you to other people.

Is it just an HR thing, then? Absolutely not. Your employer brand is a foundation for successful collaboration between both colleagues and customers. After all, people choose people.

Get started with our key questions.

So, how do you attract new talent whilst retaining your best employees? In this guide, we explain in great detail how you can stand out as an attractive employer.

Think about the following key questions and make an immediate difference.

How to sharpen your employer brand?

Four steps to successful employer branding


Along with Duke & Grace, you will develop a deeper understanding of your prospective candidates' needs, chart candidate journeys and pinpoint the right actions for maximum impact. Duke & Grace looks for what sets your organisation apart. By working together, you will build a powerful Employee Value Proposition. Quick wins are achieved through tactical analyses such as keyword research and UX audits.


Duke & Grace turns the strategic proposition into a creative message that sticks. Striking visuals, a compelling video and a personality that resonates. A smart media plan ensures that the right people have relevant contact with your employer brand at the right time.


Duke & Grace uses well-considered initiatives to help launch your employer brand ecosystem with a bang, including internal and external activations, recruitment campaigns, leadership coaching and always-on communications. During this period, Duke & Grace will stay at the controls to help achieve maximum results.


Duke & Grace will analyse the impact of the various initiatives, formulate learnings and optimise for the coming period.

We have already created successful employer branding for the following clients:

Making a big impact starts with one small step…

Want to get the ball rolling? 
Ask a question, make a wish or set us a challenge with no obligations. Duke & Grace are all ears.

Let's get together for an enlightening conversation!

Make the difference with Duke & Grace, the ideal companion for your marketing team.

Duke & Grace helps make the big decisions easier, develop your digital ecosystem and stimulate growth.

Over 15 years of experience

75 enthusiastic marketing experts

Based in Ghent