The client
The Belgian firm Pascogifts.com specialises in corporate gifts & promotional material. From biros and bags to gadgets, gifts and garments: customers can personalise their item, get a free proof and easily order online. There's ample choice: roughly 18,000 products, available in more than 80,000 versions. Duke & Grace has been supporting the Pascogifts.com marketing team for over a decade.
Personalised service is in the organisation's DNA. All requests for quotes are reviewed by a member of staff who then responds by e-mail and/or phone. Trickier requests are also welcome. Think custom-designed and produced items that fall outside of the standard range or dealing with intellectual property rights.
The challenge
Duke & Grace has managed Pascogifts' website for a while now. We work on continuously expanding the company's B2B e-commerce platform. We focus on functionality and user-friendliness, as well as providing all the information that the site's administrators and visitors need. (design, copywriting and marketing is done in-house)
Our answer
To maintain Pascogifts.com, we use the hassle-free programming software and user interface by Harmony (backend) and Chopstick (frontend). These guarantee that both the online store and the search tool that indexes the site's 18,000+ products function smoothly. We ensure the underlying software, including Symfony and Elastic Search, are always up to date, and optimise functions or perform minor bug fixes when necessary.
Some measures and changes implemented in recent months:
Our partnership
Years as partners makes for fun, active co-creation. Pascogifts.com likes to shoulder some of the work itself: generating Jira tickets describing the issue, for example, perhaps with some initial ideas for a solution. Duke & Grace then tackles things in a very pragmatic way:
Pascogifts.com can always test and validate solutions in a custom testing environment.
More than 18,000 products, available in more than 80,000 versions (e.g. different colours). The sky is the limit! The figures and stats speak for themselves;