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Foreestelaan 1
9000 Ghent


Antwerpselaan 40
1000 Brussels

Business Designer

Do you have a digital-first mindset with a consumer centric view? Do you like to dive deep into your clients’ products or services to explore untapped potential? Then it’s time to take your chance on this vacancy and get the spot while it’s hot!

What your working day may look like

We use Business Design for our clients to look for new customer value in their (digital) offering. You start from the consumer's point of view: what do people, prospects or customers need? You look for the best solution, irrelevant of your client’s current offering. Then  you add your knowledge of digital business models, inspirational companies and digital knowhow in order to  map out possible improvements.  

  • You take a deep dive in the analysis of your clients’ digital business potential. Reading up on reports, your interview notes, data from your marketing colleagues. Your personal challenge - regardless of the amount of experience you have - will be to select the information you want to use. The ability to distinguish the main challenges from the side issues is essential. 
  • You are responsible for the (digital) future of your clients. Yes, feel the weight of that responsibility. And if that is not enough, you also lay the foundational analysis on which your colleagues will continue to build. The marketeer needs your segmentation and consumer insights. The UX architect needs the most logical structure for the applications, your take on the market fit, your potential future vision and initial functionality ideas. Your Branding colleague will use your analysis on how to structure the company best. Your Client Service Manager needs to know what the global challenges are for the projects and the client. 
  • You will be part of a small, but courageous team of business designers. We get together every week to share knowledge, best practices and general interesting insights we learned during our research. 

Projects might include assignments like: suggesting new business models, new revenue streams and digital potential, finding features for a platform, discovering consumer needs, platform or ecosystem strategy, marketing opportunities, segmentation, go-to-market approach, positioning, competitor positioning, …. Take a look at the white papers and reports (e.g. insurance, construction, …) on our website to get a feel of the subjects we tackle.

Your skillset

  • You are familiar with (or if you just now googled, tell us) the following tools to discover all digital potential: interviews, market research, customer research, competitor research, keyword research, segmentation methods, journey framework, principles and roadmaps. 
  • You have a background in either business strategy, digital marketing or user experience design (UX). Experience with two or three is a plus. 
  • The person we are looking for can come from a very broad spectrum of profiles, including (but not limited to!) Analyst, UXer, Economist, Market Researcher, Consultant, Digital Marketeer, Service Designer, CX Designer, … 
  • You ideally have 3-5 years of experience in one of the above fields, making you confident in your ability to carry big responsibilities and unafraid to be assertive towards both clients and colleagues.
  • You are a critical thinker, you trust data over assumptions and you have a Digital-first and consumer centric mindset
  • You have a need for continuous learning and growing, even when things get complex or when the matter at hand goes beyond your own expertise.
  • Clear communication comes natural to you. You are good at - or eager to learn - presenting to clients. 
  • You actively keep up to date with novelties within your domain and are not afraid to take on challenges to bring your knowledge to the next level. And - of course - you can’t wait to organize workshops to share your expertise with your team

You can’t tick off all the boxes above, but are convinced  that we should give you a chance?  Don’t be afraid to try your luck! We offer a six month training program to make sure any potential gaps are covered. Send us your resume and cover letter, and maybe we can have a chat soon. 

Apart from your skillset, we are also looking for a real cultural fit. Duke & Grace is human-centered, team-oriented and growth-driven. It's simply in our DNA! Each of us has a vibrant personality - each in our own way. We love to learn from each other and are very communicative. 

On our Careers page, you can find out more about our company culture and application procedure - just to be transparent.

“You will fit right in if you like to ask people the following questions: ‘Why are you doing it this way? What do your customers think about this? What would happen if … ”

Stefan Jenart

Head of Digital Strategy

About us

You’ll work in a difference agency that symphonizes different expertises to deliver business and brand impact through smooth experiences. We offer solutions in strategy and consulting, branding, user experience, development, campaigns and content, and performance marketing for future-minded brands and businesses, such as Barco, Belfius, Baloise, TotalEnergies, Goed, Renson, University of Antwerp, … As a Business Designer you usually work for the bigger companies in our portfolio. 

You’ll grow beyond your day-to-day experience. We provide the opportunity for peer coaching and personalized education plans. Daily learning opportunities will be within reach as well as the opportunity to attend events and conferences of your choice, like The Next Web Conference.

And last but not least:

  • We provide great working conditions - just scroll through our social media.
  • You get a market-competitive salary, supplemented with interesting fringe benefits (meal vouchers, eco vouchers, a Swapfiets or leased bike, group and hospitalization insurance, a mobile phone with subscription, a Mac with internet allowance, unlimited access to water/coffee/tea/fresh fruit and soup on Wednesdays, an end-of-year bonus, and a yearly opportunity for a salary bonus).
  • You have flexible working hours and the possibility to work from home.
  • You work 39 hours a week. In return, you get six extra days off per year on top of your regular 20 days’ vacation.
  • And even more: we have our own ‘party committee’ and we organize many different social activities. One of them is the Community Day, a meaningful and fun teambuilding to help out a good cause.

Sounds interesting? Well, what are you waiting for?


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