All things that occupy the mind of a seasoned marketeer

How to include Gen Z in your marketing strategy?

Gen Z is taking over by storm. This generation influences their parent's spending habits and will have increasing spending power of their own in the...

Why you should rethink your e-commerce marketing strategy

Google is losing market share, global accounts are leaving Meta and Twitter behind, linear TV watching declines. So where to go as a marketeer, and...

Duke & Grace is now part of Springbok

A new era starts today. Duke & Grace is now part of Springbok (read the press release here). To launch this exciting news we came...

Who will build Belgium’s next super app?

The super app trend isn’t dying down anytime soon. It was reported last month that Microsoft is considering building one. Musk tweeted that buying Twitter...

Where to migrate to when the Twitter bird dies?

Social media platforms come and go. Some faster than others. Some manage to shift and stay. In the case of Twitter, the end is near....

A short summary of our 2022, stuff that sticks

The end is near. Time to bring out the Christmas dinner, New Year's Eve party hats, and blog posts that summarize the year. This is...

Why we’ve added AI to our team of copywriters

For the past weeks, everyone has been raving over ChatGPT (a prototype artificial intelligence chatbot developed by OpenAI that specializes in dialogue) and its use...

Getting started with Google Analytics 4

From 1 July 2023, the current version of Google Analytics, Universal Analytics, will no longer be collecting data. From that date, you will have six...

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Let's talk difference in digital customer experience

In the second episode of Difference Talks by Duke & Grace, we chatted about the good, the bad, and the ugly of User Experience. We...

5 campaigns in which creativity made a real difference

Awards and sales are not mutually exclusive. To prove so, our Creative Director highlights 5 inspirational campaigns that won awards and made a difference!...

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Let’s talk difference in creativity

Kenny Vermeulen and Vic Dresen get along well, but do they share the same vision when it comes to creating a consistent brand experience? Let’s...

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5 steps to improve your corporate website performance

It’s important to make the right website decisions. Let’s dive into the things you should keep in mind while building a website that actually performs!...

How a DXP can streamline all your digital touchpoints

A DXP takes care of a broad array of audiences across a broad array of digital touchpoints, empowering companies that undergo a deep digital transformation....

Conversion optimisation of your website: get cracking with Hotjar

While updating your website, you want to increase the influx of the right visitors. Therefore, excellent conversion optimisation is indispensable!...

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Discover the endless possibilities of OpenAI

OpenAI seems like pure magic. We asked its natural language processing model to write an intro for this blog post. Flabbergasted? Confused? So were we...

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Our 3 takeaways from TNW Conference 2021

Some of our digital minds went on a field trip to The Next Web Conference 2021 to stay up-to-date on the latest tech trends. Curious...

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Which headless CMS should you choose?

You shouldn’t just choose a headless CMS at random. On the contrary, you really need to think it through. Let’s illustrate with some examples!...

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What is a headless CMS, and why on earth would you want it?

A traditional CMS makes it impossible to repurpose the content on your website to other digital platforms. Enter the headless CMS....

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What our Creative Director learned from YouTube personality Average Rob

We asked Average Rob, one of our finest Belgian Content Creators, for his secret sauce. In this blog post, we share the five most important...

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Time to flip your e-commerce

Initially, e-commerce had to flip out of necessity. We believe this new shopping behavior will stick, so learn how to adapt your e-commerce!...

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The do's and don'ts of remarketing

Only 4% of all people end up making a purchase immediately. But that doesn't necessarily mean that the remaining 96% are lost. Enter the power...

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What role does the physical showroom play in the digital world?

The business world is experiencing its very own digital revolution. So, what about that good old physical show room?...

How to recover and flourish after a pandemic: a look into the future with Ben Hammersley

We find it incredibly difficult to fathom what the future will look like, because of the mental models we have. Futurist Ben Hammersley lends us...

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Cannes Lions 2021: the categories that should exist and who should have won them

We feel that the categories at Cannes Lion are a bit … limited. That’s why we took it upon ourselves to create new categories and...

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How Shein is revolutionizing the fashion industry

Shein, a real-time e-commerce retail player, is taking over its already hypercompetitive market. Ready to create a disruptive advantage in your industry?...

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The remarketing struggle and how to overcome it

While integrating remarketing in your marketing mix, you might bump into ‘the remarketing struggle’. Let’s tackle these obstacles together!...

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Google Store Visits links online campaigns with offline store visits

Interested to know how many store visits came about after seeing a Google Ads advertisement? Put Google Store Visits to work!...

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Create your Tone of Voice in 3 steps

A Tone of Voice is not about what you say, but how you say it. This way, you are recognizable and stand out from the...

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GDPR compliant in 10 steps

All organisations are impacted by the GDPR, so it’s good to know what it’s all about. Discover our step-by-step plan to be fully GDPR compliant....

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The impact of iOS 14 update on Facebook ads

The iOS 14 update has an impact on your Facebook ads. At a loss what to do? Discover how it will impact your business and...

Audio has made a comeback with a new social platform: Clubhouse

Clubhouse might be a game changer in the social media space. How does it work? And, more importantly, why should you care?...

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Platform thinking: 4 models for forward-thinking brands

Platform thinking is all about ‘working together towards something better’. The whole is greater than the sum of its parts. Create value for your client!...

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How do you organise a successful hackathon? Follow these tips!

A hackathon is an initiative by companies to accelerate innovation, attract talent or organise a team building session. Find out how to organize one!...

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Supermarkets replace plastic loyalty cards by apps

More and more, supermarkets are going digital. The plastic loyalty card is slowly but surely replaced by an app in your smartphone. Are they a...

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Ethics is not at odds with business

When you call something ethical, it’s immediately perceived as opposed to business. In our opinion, both can go hand in hand. Time to set this...

How storytelling games can teach you to look ahead and be innovative

Once more, Ben Hammersley gets into his time machine. We are stoked, and you should be too. After all, isn’t the future what occupies us...

A closer look on the most important trends for 2021

Bloovi has interviewed our Founder and CEO Bart De Waele regarding the 15th edition of our trend report, where we announced 2021 as the year...

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The new middleman

The second most popular business model in a digital context is the marketplace model. What does it look like and how does it give room...

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How can the food and beverages sector innovate in the face of the crisis?

Design thinking is a way to approach problems to which there’s no ready answer. How can this mindset be implemented in the food & beverage...

Last-minute tips to boost your Black Friday sales

November stands for crazy discounts. Black Friday is already well-known and Singles Day is becoming more popular. We listed some tips to boost your sales!...

Soothing children to sleep with Faraway Fairytale

Not being physically together, shouldn't be a reason for the magic of bedtime stories to get lost. Discover our proof of concept with AR hand...

Our strategic take on Colruyt closing Collishop

Colruyt announced the closing of Collishop, the oldest webshop in Belgium. Stefan Jenart, our Head of Digital Strategy, shares his take on this decision....

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How the insurance sector is adapting to the new reality

Are you wondering how insurance companies are adapting to a changing context and spearheading new initiatives to use digital to their advantage? Read on!...

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Why triggering more senses in design should be common sense

Graphic design used to be a handcraft. Today, it became a way to engage with the audience, convey emotions and connect with the public on...

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Cancelled Cannes Lions 2020: our Grand Prix winners

Cannes Lions, advertising’s biggest festival, got cancelled. That’s why we’ve taken it upon ourselves to decide the Grand Prix winners of Cannes Lions 2020....

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10 Things to read and listen to this summer

Summer’s here! That means reading! Or listening to podcasts (hello, it's 2020)! Here's our top 10 of things to read and listen to during your...

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Waze’s new functionalities: paving the way to a revisited

In order to support local businesses during lockdown, Waze has added pickup and drive-thru call to actions to their platform. We’re guiding you through it!...

All eyes on eye tracking

In an attempt to rethink established interactions and to ease the post-lockdown experience, we have experimented with eye tracking technology....

WebAR: Augmented Reality for the people

In this article, we explain webAR technology and present it through different use cases, including an e-commerce tool we built for our client Extremis....

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Sweetening the pill with Squishy

In order to help children take control of their stay at the hospital, we developed an app that transforms dull hospital rooms into digital playgrounds....

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E-commerce in times of lockdown and beyond

Companies have been forced to change the way they do business. Finding new ways to maintain commercial activity has become crucial to survive....

Reducing food waste one app at a time

Belgium is Europe’s second-biggest food waster. Definitely nothing to be proud of. So, we decided to help slow this alarming trend with an app: Wattoo!...

Can Facebook and Instagram copy TikTok?

TikTok is booming: at its current growth rate, it will be the fastest platform to reach the one billion users. Here are 5 areas the...

Fast-forward to video content in 2020

Here’s a handful of insights into how video creation and consumption could evolve in the years to come, on social media and beyond....

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How to get the most out of LinkedIn: the latest features

LinkedIn is constantly improving itself & creating new opportunities to boost your page and ads. Take a sneak peek at their roadmap for 2020....

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How to get the most out of LinkedIn: best practices

LinkedIn is a very trustworthy and valuable platform. We went back to the basics to look at its best practices....

Responsive frameworks revisited

Responsive frameworks have been around for a while now. They make it easier to have the content of your website automatically fit the screens of...

3 trends to be aware of while making your 2020 marketing plan

Making a marketing plan is so much more than just putting together opinions on slides. Being aware of how markets and channels evolve is the...

The making of Duke & Grace: the ins and outs of a (re)branding process

How do you go from a blank page to a complete brand, ready to launch on all touchpoints?...

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5 things you should know about putting users first in UX design

At our latest Lunch & Learn, we shared ideas with Belfius, Proximus, VRT and the European Commission about being user-centric in a digital environment....

Is TikTok the next big thing?

What makes it so successful? How is it different from other, well-established social platforms? And how can your brand profit from joining it? Let’s find...

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Technology and creativity : is it one or the other?

In the increasingly digitalized communication landscape, a human touch may seem to be fading out. But does it really mean it has to be one...

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The end of the user interface

After the embedding of UX and UI into companies - what will be next?...

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Personalised welcome message via facial recognition

At Duke & Grace we organise a Trend Event every year. But this time, we wanted to do something special....

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Learning UX design? Build a chatbot

We may yet see some productivity coming from our robot overlords. Our remarkable insights while creating a chatbot for a Belgian bank....

A big impact starts with a small step ...

Fancy a first introduction? Share your question or challenge without any obligation and we'll prick up our ears. 

Let's sit down for an enlightening conversation.