context, addressing audience, creating customer journeys
expression, defining identity, establishing communication
user experiences, isolating key message, building technical engine
traffic, converting leads, optimizing content
30 September 2019
In the increasingly digitalized communication landscape, where convenience becomes central and automation of processes is the norm, a human touch may seem to be fading out. Especially in conversations around AI, we get to hear that technology is killing creativity — the main driver behind stories. But let’s take a step back — does it really mean that it has to be one or the other?
19 September 2019
After the embedding of UX and UI into companies - what will be next?