context, addressing audience, creating customer journeys
expression, defining identity, establishing communication
user experiences, isolating key message, building technical engine
traffic, converting leads, optimizing content
16 October 2019
At our latest Lunch and Learn, we invited Belfius, Proximus, VRT and the European Commission to come have lunch with us. Besides sandwiches, we shared some thoughts and ideas about being user-centric in a digital environment. We discussed challenging experiences, proposed interesting opportunities, and articulated razor-sharp opinions. Here are our five key takeaways.
15 October 2019
TikTok, a social video platform from China, entered the social media landscape with a bang. While many expected it to be just another hype for kids only, the number of its users grew beyond expectation. What makes it so successful? How is it different from other, well-established social platforms? And how can your brand profit from joining it? Let’s find out.
30 September 2019
In the increasingly digitalized communication landscape, where convenience becomes central and automation of processes is the norm, a human touch may seem to be fading out. Especially in conversations around AI, we get to hear that technology is killing creativity — the main driver behind stories. But let’s take a step back — does it really mean that it has to be one or the other?